200+ Business Ideas for the Ghanaian Market

This list compiled from several sources, is a brainstorming tool to help the employed, unemployed and active retirees identify an entrepreneurial path. Good luck in finding your perfect fit !!!                          African print fashion line                  Bead making              ...

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10 Personal Branding tips for Job Hunters

With  more graduates than there are job vacancies in Ghana, it’s not far from the truth to say that the job market in the country is saturated. However, day in and day out, older employees retire from their jobs; others resign from their positions to join new companies; a few leave to become entrepreneurs, and a good many employees get fired off their jobs for lousy performances. So that leaves the successful applicant with enough vacancies...

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Supply-Demand Gap in Graduate Output

In as much as I am appreciative of the opportunities opening for Ghanaian women,  I am at the same time very much concerned about many of our university graduates who have been without a job for the past five to six years.  Yes, and I am even more worried about the approximate 100,000 graduates that our over 50 universities (and counting) produce yearly; and have no job guarantees. Also, I need not mention how many students graduate from our 10 polytechnics and over 100 registered professional colleges well spread across the country’s...

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Creating Brand Awareness through Quality Events Signage

The first purpose of marketing is to create brand awareness. Creating brand awareness is the process of getting prospective customers to know about your brand, recognize their need for the brand and then differentiate the same from the lot, thus giving you a competitive edge.  Events, as a marketing tool, have not only been used over the years by performers but they have increasingly become popular across various industries including: IT...

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How To Increase Your Brand Awareness In The African Market

The Brand Africa  A powerful brand is only as good as the target market’s awareness of its existence and qualities. Branding is not done in a vacuum; it is aimed at a particular segment of the market. Every branding exercise should be culture specific. Former British Prime Minister Tony Blair once described Africa as “a scar on the conscience of the world.” This goes to tell the how infamous Africa’s brand is across continents.  Recent...

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