Why You Need A Personal Branding Strategy

Personal branding is the process of consciously differentiating oneself from the lot and communicating this image to all after an exercise of personal discovery. Irrespective of who we are or our station in life, we all are individual brands. Like Nelson Mandela, William Shakespeare or Rowan Sebastian Atkinson (Aka Mr. Bean), we can become good brands, bad brands or unnoticeable brands depending on what choices we make.   For the most part, many personal brands will remain dormant unless developed. In order to achieve a great brand in...

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I do not believe in Monopoly

I admit the popularity of the theory that infant businesses cannot stand the monopolies of giant companies and the same may be said of today’s leading professionals in our many different sectors; from the arts to the sciences. However, I must disagree with the notion that the big guys are doing so good a job at satisfying their customers, that there is little or no opportunity for today’s guys, in a changing and highly competitive country...

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Your Personal Brand

First of all, it may amaze you to know that every human on planet earth is involved in a personal branding activity, knowingly or unknowingly. In our walk, talk, appearance and even in our direct or indirect association with events and circumstances, we constantly create a label that people will always remember us for. Personal branding is the (conscious or unconscious) art of marketing yourself to the world; it is an identity associated with...

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