Personal branding is the process of consciously differentiating oneself from the lot and communicating this image to all after an exercise of personal discovery.
Irrespective of who we are or our station in life, we all are individual brands. Like Nelson Mandela, William Shakespeare or Rowan Sebastian Atkinson (Aka Mr. Bean), we can become good brands, bad brands or unnoticeable brands depending on what choices we make. For the most part, many personal brands will remain dormant unless developed. In order to achieve a great brand in...
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