How To Increase Your Brand Awareness In The African Market

The Brand Africa  A powerful brand is only as good as the target market’s awareness of its existence and qualities. Branding is not done in a vacuum; it is aimed at a particular segment of the market. Every branding exercise should be culture specific. Former British Prime Minister Tony Blair once described Africa as “a scar on the conscience of the world.” This goes to tell the how infamous Africa’s brand is across continents.  Recent...

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5 Strategies that Will Jump Start Your Brand Positioning in 2012

What is a Brand? According to the American Marketing Association, a brand is a “Name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand Positioning is a deliberate or an unpremeditated image created in the minds of customers about a particular brand in relation to other brands within a given industry.  As part of a branding strategy, it is important...

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