10 Personal Branding tips for Job Hunters

With  more graduates than there are job vacancies in Ghana, it’s not far from the truth to say that the job market in the country is saturated. However, day in and day out, older employees retire from their jobs; others resign from their positions to join new companies; a few leave to become entrepreneurs, and a good many employees get fired off their jobs for lousy performances. So that leaves the successful applicant with enough vacancies...

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Supply-Demand Gap in Graduate Output

In as much as I am appreciative of the opportunities opening for Ghanaian women,  I am at the same time very much concerned about many of our university graduates who have been without a job for the past five to six years.  Yes, and I am even more worried about the approximate 100,000 graduates that our over 50 universities (and counting) produce yearly; and have no job guarantees. Also, I need not mention how many students graduate from our 10 polytechnics and over 100 registered professional colleges well spread across the country’s...

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Creating Brand Awareness through Quality Events Signage

The first purpose of marketing is to create brand awareness. Creating brand awareness is the process of getting prospective customers to know about your brand, recognize their need for the brand and then differentiate the same from the lot, thus giving you a competitive edge.  Events, as a marketing tool, have not only been used over the years by performers but they have increasingly become popular across various industries including: IT...

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