With more graduates than there are job vacancies in Ghana, it’s not far from the truth to say that the job market in the country is saturated. However, day in and day out, older employees retire from their jobs; others resign from their positions to join new companies; a few leave to become entrepreneurs, and a good many employees get fired off their jobs for lousy performances. So that leaves the successful applicant with enough vacancies to choose from.
Yes, if you are the applicant then the choice lies
with you. Successful personal brands do not have to comply with what they or
others feel is available. It is said that good brands sell themselves, without
much advertisement. The same can be true of a person. If you have a good brand,
then you do not have to beg for anything you desire in life and that includes a
job of their choice. But it all starts with a master plan.
Behind every master plan is an architect with an
agenda. S/he understands firstly, that to come with a good plan, s/he needs to
spend some quality time at it. So, to create a personal brand, you must first
of all be willing to spend some quality time at creating that brand of yours.
Note: Not ‘any- time’ but ‘quality- time’ spent well is always rewarding. Okay, in this entry, I introduce you to seven
steps on how to create a personal brand -for the purpose of finding a job of
your choice. If you follow these steps correctly, I guarantee that you will in
no time land yourself the job you always desired.
1. Make
up your Mind
Yes. You need
to finally decide what it is that you really want to do. Don’t waste even five years of your life
undecided on what profession you really want to have; otherwise, it’s
ridiculous. --- For example, why on earth should you accept a job as an accounts
clerk when your end goal is to become a human resource professional? It’s a time wasting venture that doesn't take
you any close to fulfilling your career’s aspirations. Decide on your career
today. Make up your mind based on your interests, skills, abilities and
educational background.
2.
Market
yourself
In 1956 it
was noted in a New York Herald Tribune column, that "doing business
without advertising is like winking at a girl in the dark. You know what you
are doing, but nobody else does”. It’s the same thing with marketing yourself.
For instance, we know about job vacancies because the companies advertise them.
How about you? If you are looking for a job, how many people know you, the kind
of job you’re looking for and what it is that you can really do for their
organization? It’s time to ‘show case’ your abilities, skills and even
potentials to the world. In personal branding, it’s called your bragging
rights! If you don’t think you’re any good, no one else will.
To start your
self marketing expedition (in order to get the job of your dreams) , you want
to first and foremost, spend some time on creating a very professional, eye-
catchy and distinct resume.
Secondly, you
need to upload your resume and have it profiled on-line. With that in mind, you
want to take advantage of some of the most popular professional and social
networking sites like LinkedIn, Twitter and others which provide a platform by
which you can easily network with professionals like you and indeed a good many
company “decision makers” in every industry possible. By that I mean, you can
through these sites meet your competitors and learn from their job hunting
strategies; and even, better, by connecting with people on social networks, you
stand a better chance at meeting CEOs, human resource managers and the like;
people you may not have ordinarily met on a normal day.
Lastly, take advantage of all the technology that
has enhanced the ‘global village’ world that we live in.
3.
Narrow your Target employers to a specific Industry
Decide what industry you want to work in and then
exert all your energy towards getting in. I know a lot of job seekers who keep
hopping about from industry to industry. Please don’t be one of them. Keep in
mind that today’s human resource generalists are very much concerned about labour
productivity more than ever and as a result have devised several strategies to
achieve the employee’s overall work place productivity. One of such strategies
is looking for job specialists who must first of all be industry specialists,
to occupy most organizational positions. It’s no longer just about your job
experience but also where you obtained the job experience they’re looking for.
Make up your mind already. To help you, I enlist below a few industries (in no
specific order) that you may consider choosing from depending on where your
interests are. However, if none of your interests are reflected here then feel
free to contact me via email or if you find it more convenience to do, carry
out an online search with all your interests in mind.
The table below contains examples of various industries
Hospitality |
Health |
Communications |
Banking & Finance |
Retail/ Wholesale |
|
Food & beverage |
Sports Education |
Telecommunications |
Insurance |
Mines |
|
Transportation |
Entertainment Real estates |
Electronics and manufacturing |
Investment Advising and Fund
Management |
Oil & Gas |
|
Logistics |
Medical & Healthcare equipment and engineering
|
Media and broadcasting
|
Investment & Financial
Markets Research |
Energy & Utility |
|
Audio Installation &
Systems Integration |
Third Party Administration |
Software Customization &
Data Storage |
Legal Services Security |
Agribusiness Land, Property, Factories |
|
Information technology |
Water & Sanitation |
Consultancy Construction related |
General Research |
Accounting and taxation |
4.
Decide first-hand what your worth is
One of the toughest interview questions for most job
applicants I know has to do with their salary expectations. In as much as this
is important, you may want to stay mindful of the fact that most employees use
candidates’ salary expectations as a way of screening down on them. So, the
best to do in all such cases is to get first- hand information on:
- the
job description
- how
much the company values the position (find out the salary range for it)
- how
much your educational qualifications coupled with your work experience is
worth.
-
& then the issue of your personal worth can now be addressed. To
determine this, consider doing a little research on the value of your skills,
talents and all other abilities put together and how relevant it is to the
position you’re applying for?
Noting that you’re not the only person on the job
market, the key to battling this can
–be- problem is to stay realistic in your expectations. How much are you really
worth?
5.
Narrow
down your job hunt to one or two companies
Yes, we are talking about getting
your dream job. If it is, then you must have the company’s name in mind. A
second company will only help you stay realistic in your toiling- getting your
dream job may not always be an easy task.
However, whatever you do, never appear to be desperate.
6.
Align
the said company’s needs with your Knowledge, Skills and Abilities (KSA)
Okay, so you
finally decided on what career you wanted, the industry you want to get in,
your salary expectations, and also what company you want to work for.
Congratulations!! I am sure it was no easy task.
Now that you
are here, you need to understand also that job hunting is not always about you.
Companies open for job positions to meet their occupational needs. For example,
we buy products on the market to satisfy our needs; which Abraham Maslow helped
group into physiological,
safety, belongingness, esteem,
and self-actualization .
In the same manner, companies have their own
needs; some of them being to constantly
have efficient and effective operating systems as well as the need for
competent people to manage the already set systems in order to achieve
organizational goals. So whenever there is a vacant place in any of their
systems, processes or managers of aspects of their systems and processes, then
they have a need-which must be met. To do just that, companies look towards the
job market, in order to select the best human ‘products’ possible to meet their
occupational needs.
So in other
words, if you indeed want the job of your dreams, you need to identify the
needs of the company you want to work for and then align your abilities, skills
and attributes towards meeting that organization’s needs. If you choose, you
can apply the demand and supply theory here as well.
7. Get to know some of the key people in that organization
Great! So you know what you want to do. You know
where you’re going and also what you are going to do there. Now! You are
getting closer and closer to accomplishing your dream. And it’s time to plan
how to get in.
Fortunately or unfortunately, the job hunting trends
experienced by a lot of our fresh graduates as well as the recruitment
processes in most organizations- I know- are becoming more and more centralized
around the ‘who you know’ phenomenon- perhaps for credibility reasons. But
depending on how you look at it, the “who you know” trend can prove to be your
greatest asset as a job seeker. Yes! How?
Well, I’ll try and explain this to the best of my
ability. For one, you may not always have the prerequisite a company requires
to occupy certain positions. However, you may be confident, that if given the
opportunity, you could fit nicely into that position and even move it to the
next level. But how on earth will you convince a mere stranger to entrust you
with such responsibility? Well, by sheer lack, that could happen. But my point
is, the best solution in such circumstances is the reliance on the power of
‘Knowledge’. The “who you know’s, can easily be your “middle men/women” to get
in.
First of all, they can be of great help by
furnishing you with the job vacancy and job description details. Secondly, they
can (if they’re key people) use their influence to get you in.
So, don’t be
discouraged at the “who you know” job seeking selection processes that a lot of
companies use. Instead, use the observed fact to your advantage.
So you don’t know anybody in that organization? Huh!
Well then there’s always a first time. Focus all your energies at this stage to
getting to know the key people in that organization of your choice. And
remember always that Knowledge is power.
8.
Be
successful with your other talents
Well, by the sixth stage, you should have at your
fingers tips the art of personal branding for the purpose of getting yourself
the job of your dreams. Now, it’s time to prove that you are a real gem. Don’t just brag about your talents, display
them. Showcase ‘everything’ you've got to the world. Plus, it doesn't have to
relate to your present career at all. If you have a football talent, then it’s
time to let the world know about it; if you can sing then what are you waiting
for? When was the last time you were attracted to someone because of their
talent. Well, CEO’s are no different. They too like nice things and nice people
around them.
Note: if your talent happens to be amoral, then it
will be more beneficial to keep it away from public eye.
9.
Keep
up appearances
I am simply trying to reemphasize how you
desperately need to stay on guard around your day to day activities; because,
there’s always ‘a cloud of witnesses’ around you. So, act like a star. Do stop
eating in the streets and staring at others or even worse into space. People
will think you are an idiot. Be the autograph giver not the exasperating person
who harasses dignitaries for their attention. Watch your manners, the way you
walk, the isolated words that come out of your mouth and your general
appearance at any given occasion. You never know the day or the night that you
might meet your knight in shining armor.
I doubt it if we need to be reminded about good and
bad mannerisms. I bet we had enough of that at kindergarten level. Wonderful!
Now, I want to talk a little more on making your good first impressions by the
clothes, shoes, hair and attitude you wear.
Your Clothing
First of all- style is not exclusive for singers and
movie actors. It’s for everyone who wants to make a very good first impression
with whom ever. My first advice to this topic is to take a critical look at
your wardrobe. From item to item, thrust aside any outfit you find unappealing
for professional purposes. I know unappealing can be relative, so I provide
below a standard criterion within which to scrutinize your own clothing. If at
the end of the task, you end up trashing everything you own then don’t worry,
it’s always best to get rid of your liabilities. Go to your local store and select
a new ‘keeping up appearances’, job hunting wardrobe. If you can afford
designer bits and pieces, then good for you- If not, then work with me to
select the most appropriately striking shirts, trousers, skirts, ties, and accessories.
Style
areas to look out for
i. Color
The color of the clothes you wear can make you look attractive, bright,
shape or dull even if care is not taken. To be on a safe side, select a color
palette of clothing to suit your complexion. Avoid gloomy colors like – grey,
ash and brown for your tops and blouses, otherwise they make you look tired.
Also if you happen to be color blind, then consider taking a friend along when
you go shopping or if possible, ask the sales person for their opinion on
colors that best suit your complexion. Avoid colors that melt you into the
background and make you look like a zombie. In my opinion, you need to choose
things that will contrast with your skin color. If you have a darker
complexion, then consider bright colors that will contrast with your skin tone.
Pick bright colors that you love for your tops and pair them up with shades
like black or white.
Also, when you choose your colors be considerate of the wall and brand
colors of the organization you visit, if it is appropriate to do so then choose
something close to their color range. For example, don’t go to the MTN office
wearing a white shirt; be considerate that that their yellow brand will glare
at your white- and because they are both bright colors, (with yellow being the
brightest) you will end up looking bizarre, like you misplaced a signed cheque.
Instead consider contrasting their yellow with say a well saturated green shirt
(depending on how well it also contrasts your own skin color). Finally remember especially if you can help
it that dark colored tops generally make you look jaundiced. So what ever the
case may be, make sure your colors are bright, cheerful and saturated.
ii.
Brightness
Avoid dull colours as well as light- bright colors,
like light green, light blue, light pink and the like. They have too much
light, and can stalking to the eye. If you choose to wear them though, then
remember to hue them with darker petticoats, ties or belts. But whatever you do avoid crazy yellows, hot
oranges, juicy reds, and violent purples. You don’t want to look like a
pre-scholar’s paint art.
iii. Contrast
If you want to have a stunning look, then contrast
your colors. Also pick things that will emphasize aspects of your body that
you’re proud of. For example, a well
saturated blue shirt will highlight your upper body whist a black trousers will
emphasize long legs and a smaller body beneath your waist. So if you want to
look slimmer than you actually are then black is good for you. Otherwise, go
for bright, highly saturated colors in which the contrast is high enough.
iv. Fabric
I personally do not endorse any silk and satin
fabrics, of the color purple,velvet also of cloth mixed or embroideries or
laces of gold, silver for abvious reasons such as they make you look like a
superstart and will drive people away from you. Also none should wear in his
apperal You can however get away with them if they are ties well bleaned with
dull blacks or browns. The reason is
that they are more amorously appealing and don’t transmit a message of I trust
you. It’s not the right place for it. For which purposes, I believe satin and
cotton tops are more appropriate. And for downs, cotton is best. Wares Don’t
ever wear any fur in your cloths don’t ever over-dress
For more color analyzing information, you could
visit the color post on www.chicfashionista.com , or better still, read a book
specially written to the topic.
v. Shoes
I love to walk, and because of that, I used to make my footwear chooses
based on comfort. But ‘Ghana man’ will tell you point- blank ‘na big lie’. It’s
not just about comfort but also about the message you are transmitting to
people whenever you walk out of your home. For instance, front pointed male
shoes can suggest to people that you are an insecure person while high heels
for any lady will show that she is confident and possibly good at executing
tasks. So don’t go for anything that just seeks to cover your soll. Aha! And
that reminds me of the eyesore I keep witnessing in Accra- Professionals who
are happy to wear sandals, slippers, and half shoes to work. I think all our
outfits including our traditional Friday’s specials should reflect
international workplace dress- codes. So, that brings us to my shoe advice
number one, never, ever show any part
of your feet if you’re trying to sell yourself as being professional to your
prospective employer, client or any other professional. It communicates a lack
of seriousness and dependency- of- character on your part. Keep that in
mind.
vi. Hair
I recommend for males short and well cut head and facial hairs. If you are a sales person,
especially, then you may want to consider doing away- completely with mustaches
or whiskers even. In a research it was discovered that in 2001, that mustaches
tend to send the signal that a professional is not to be trusted and maybe
hiding something about their product behind their mustache.
The do not’s for lady-jobseekers –include glaringly- fake hair,
eyelashes, and eyebrows. Otherwise, they risk coming out as being fake.
And of course, what ever you do to your hair,
whether you are male or female, strike a balance between being the first to
discover the latest style and not coming out as outmoded. Be as charming as you
possibly can be, while maintaining your best professional look.
vii. Attitude
How? It starts with the right attitude. Learn how to
smile always. But remember not to smile when it’s inappropriate to do so at a
given time. Be careful with emotional
outbursts like anger, ridiculous laughter (that makes you look like a fool) and
feel in the blanks…….Be proactive. Maintain the ''can do'' attitude that will reflect in
your appearance.
10. Lastly, Never
stop improving yourself.
In other words, never stop educating yourself or
learning new skills. Be open to changing trends. Read the newspapers. Read
books written by other professionals. -As a matter of fact, set reading targets
for yourself. If it helps, then join a business book club, like the one I run
on weekends. If you live in Accra or nearby and are interested, then contact me
about our next meeting. A degree doesn't always get you a job ;many times your success depends on how well you package and market yourself.
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