Tuesday, 15 January 2013

Creating Brand Awareness through Quality Events Signage

The first purpose of marketing is to create brand awareness. Creating brand awareness is the process of getting prospective customers to know about your brand, recognize their need for the brand and then differentiate the same from the lot, thus giving you a competitive edge. 

Events, as a marketing tool, have not only been used over the years by performers but they have increasingly become popular across various industries including: IT firms, schools and universities, trade organizations, research firms, recruitment firms and many others. Events are a faster, effective and efficient way of actively communicating to a specifically targeted audience at a given time.

Your events options, for creating brand awareness, include but are not limited to: trade shows, musical concerts, conferences, meetings, parties, VIP entertainment events, red carpet events, recruitment events, fundraising events, holiday parties, weddings, (funerals in Ghana) , festivals, camp meetings,  sports events, award galas, grand openings, and YES church services- something I have done recently and by the way proved to be very effective.  

Signage Options

After you have decided what events to attend and made all the necessary arrangements including negotiations with events mangers/planners, the next thing you want to think about is what signage to display at your stand, booth or space which would draw people’s attention and maybe cause them to there and then pay you a visit and perhaps close a sales deal.

                          A University’s tradeshow display designed by Signarama Footscray

 Some of the most effective branded display materials that companies have used in recent times include digital displays, branded flags, fence banners, pull up and roll up banners, exhibition stands, red carpet backdrops, wall graphics, outdoor light box signs, best seller banner stands, 3D shaped banner stands, poster frames ,hanging displays, telescopic banner stands, EZ tube graphic displays, pop up stretch displays, counter displays, display lights, branded literature racks & holders, monitor kiosks, canopy tents, spinning banners and many  others.

                                                                  Large Ball Display


3D signage great for special events and exhibitions. Victoria University Avatars designed by Signarama Footscray

                                             Back drop customized for this couple’s wedding.

Quality Signage at Chosen event

The signage that you display at an event can either make you or break you.                                         Whereas a quality signage could immediately elevate your brand image; a mediocre sign would make you seem desperate for attention; this could instantly degrade your brand -which is the very last thing that you want. 

 What to look out for in a Quality Signage

A safe way of making sure you’re getting the best of signage quality from your events planner or outsourced marketing firm is to work with them from the time you ask for a quote till the time your signage is installed; whether you get involved by receiving and sending email for approval, or your get involved by your physical presence is entirely up to you.

 I personally prefer to physically supervise any project especially related to marketing, from start to finish.

However a better option, if you’re pressed for time, is to have the agency create a number of sample designs from which you can make your pick.  

Whether you’re going in for a banner or a flag signage or some other signage, you definitely want to pay attention to  the theme of the design, the colour systems used, pictures, wording layout, typography, visual effects and general presentation style and uniqueness. Quality graphic design should be flawless, stimulating, and attractive.   

The design should at all times be consistent with what your brand stands for. Maintain your logo and corporate colours in as much as is possible. Consistency is the key to branding.

 Printing/Installation of signage

Printing quality will to a large extent determine your signage quality. Right after you’re convinced with the graphics quality presented to you by designers, you may also want to crosscheck against the quality of their print outs and just make sure that what you see on your computer is the same or better in print on your signage material. Quality is everything if you want your signage to stand out.
Do not accept quality limitations at this point.

Finally, if possible, you probably want to supervise the installation of your wallpaper graphics, booths, digital graphics, laser-cut special effects signage, 3-D fabrication and lighting signage etc., make sure there no defects with them. First impressions do last a lifetime.
For the best of Events Signage Quality, contact -                                                                      SIGNARAMA FOOTSCRAY! http://www.footscraysignage.com.au


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  4. When you come to think of it, promotional events are fun. Though challenging, it allows you to be creative in all sorts. The key is to grab the attention of the audience. Brand awareness simply does that. But before even making your way to plan events or create exhibition booths, learn about your target customers and analyse your market, like what do they want? :)

  5. Off course good companies have used in recent times most effective branded display materials which include digital displays, branded flags, fence banners, pull up and roll up banners, exhibition stands, red carpet backdrops, wall graphics, outdoor light box signs, best seller banner stands, 3D shaped banner stands, poster frames ,hanging displays,